May 19, 2013
Extraordinary iPhone app identifies TV shows by 'listening'
IntoNow CEO Adam Cahan held an iPad near a TV in the CNET offices and pressed a small green button on an app
Unlike SoundHound and Shazam, chances are that viewers aren't looking for help identifying the name of the show or title of the episode
The television companion application is designed to create an easy way for users to connect with friends around the shows that they love
Better performance was achieved testing the app on a television with home theater surround sound where two of three shows were recognized
Instead, IntoNow hopes that couch potatoes will use the information to get social, sharing their TV picks on Facebook and Twitter and talking about the shows